Your Partner in Sales Growth

We maximise sales results, drive new growth pathways, and sustain profits for SMEs.

Gary Denson - Merging Small-Town Empathy with Corporate Wisdom

Gary’s journey began in a small country-town in northern Victoria, working in his family’s SME business. This upbringing gave him a deep empathy for the challenges faced by SMEs, allowing him to understand their needs and dreams inside out.

But Gary's story doesn't stop there, it led him to the corporate world, where he gained invaluable insights and expertise on how to grow the sales of businesses across the world. Now, he combines his small-town empathy with expert corporate knowledge to offer SMEs the best of both worlds.

With GWD Associates, SMEs get a holistic approach that blends heartfelt understanding with corporate wisdom, helping them thrive and grow in today's dynamic business environment.

Our Solutions

  • Sales Strategy

    Want to strategically achieve more sales for your business? We've got you covered. From our sales roadmap development to driving growth with optimised product development we can help you harness the power of strategic sales that make business impact.

  • Sales Management

    Maximise your SME potential with our management services. We offer expert business management solutions designed to help you turn your sales around, strengthen leadership, and increase employee engagement.

  • Customer Service

    Revolutionise your customer experience with our strategic solutions. We specialise in creating and implementing plans that focus on your customers' needs. Improve your customer service management to boost efficiency, satisfaction, and loyalty.

Learn More

About GWD Associates

With 38 years’ experience in business management, increasing sales and marketing within the financial services and health services sectors, Gary Denson is a highly respected, hands-on leader who’s engaging style and results driven focus has earned him, and the companies he takes on, immeasurable success.

 Partners in Performance

Testimonials

Tesco

In 2008, when Gary was the CEO of Cigna Thailand, he approached us to discuss a partnership where Cigna would take on the direct distribution of our insurance products. Gary was convinced Cigna could yield better results and improve customer satisfaction so asked to go ‘head to head’ with the incumbent vendor, a firm that was well and truly entrenched in our business. Several years on the results of his expertise are still evident with Cigna now Tesco’s largest direct distribution partner in Thailand. Gary had the courage to take on an entrenched player and the skill and guile to beat them at their own game.

Patrick, CEO, Tesco Financial Services, Thailand

 

Caelan Wright Asia

Gary Denson is a man with vision. He has the ability to visualise an end state and the character and intellect to take people on the journey with him. I had the pleasure of working with him over many years as the partnership between our two firms grew. His desire for all business partners to realise their goals is part of his holistic approach to business success. Through his leadership people realise ownership of ideas and are empowered to realise outstanding results. This dynamic management philosophy became embedded in Cigna’s culture and the entire team aligned to deliver against their goals and the regions. Through his leadership Cigna’s market share increased significantly and we are proud to use this relationship as a ‘best of breed’ exemplar when speaking to other clients of how to execute a Greenfield relationship successfully in Thailand.

Adrian Apperley, Group CEO, CWA